Publishers will send popular blogs advanced copies so that the blogger can write a praiseworthy review and hype ensues among our community.
But who is our community?
No, not THAT Community
Does anyone else wonder “who the hell is reading this?” Then this post is for you!
The vast majority of the people that follow my blog are fellow bloggers themselves. And most of those people are also through WordPress.
How are we changing reader’s opinions on books, how are we creating hype, if we’re only interacting with our very own fellow book bloggers? Where are we crossing the “aisle” and influencing the average* reader?
*Average meaning someone who casually reads, but does not blog and does not read book blogs, but simply picks a book off a shelf at random.
If we’re telling everyone not to read a certain book because it has poor representation of minorities, or is sexist, or just all around a boring piece of crap, but the casual reader isn’t reading our posts then how are we influencing them? Where is the book buzz happening?
Does this mean that our blogs aren’t reaching anyone except each other (book bloggers) and we’re just creating a cesspool of content that essentially goes nowhere?
And then there’s the argument that book reviews just don’t get nearly as much interaction and views as any other type of post. Even fellow book bloggers are hardly reading our reviews.
But there are also other outlets where reviews can be seen – places such as Goodreads and Amazon – that offer a wider audience. And I imagine that even average readers will browse through Amazon (for instance: my sister) to look for a new book. Then there is Instagram where books aren’t even being reviewed, but rather just taking an aesthetic picture of a certain book and all of sudden there’s this carnal desire to have that same book on your shelf.
But who is viewing our reviews on our blogs? Who is our target audience for book blogs in general? I just don’t understand. HELP ME PLS!
Do you have any opinions as to how hype is created?
Who are the readers of your blog?
Are you reading this, but aren’t a book blogger? Where did you come from and how did you find me?
Until next time!
NOTE: All gifs shown were created by me, but feel free to use wherever (just don’t claim as your own)!